Given the massive popularity of social gaming, it's not surprising that big names have started wanting in. There have already been plenty of Zynga sponsorship deals and now ESPN have taken it one step further by releasing their own social game. ESPN Sports Bar & Grill has been developed in collaboration with Playdom and has kicked off on Facebook. The format is a familiar one - open your bar, build up your business, serve food and drink and earn upgraded items. However, this one also includes live feed of ESPN radio and simulated live sports games on your bar's big screen.